The former CEO of Berg explains why programming is just one way that designers ought to make sense of problems.
From 2005 to 2014 (or 483 weeks to be exact), the London-based consultancy Berg stood quietly at the vanguard of interactive product design. The studio’s preoccupation with “finding opportunities in networks and physical things” positioned them about a decade ahead of their time, so it’s no surprise that tech brands like Google and Twitter hired Berg to help them invent the future present—in which tablets are ubiquitous, AIs are “as smart as a puppy,” appliances connect to the cloud, and text messaging is the new UI.
